Who We Are.

Since 2010, EX•R has been creatively re-engineering traditional marketing tactics to meet heightened consumer demands for interactivity and sophistication.

As the agency of record for some of the world’s top brands, EX•R designs and executes high-impact events, providing clients with a full suite of services encompassing event design, production, and more.

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  • EX-R Timeline.

    From a boutique agency to expanding into Asia Pacific, this is our journey.

  • 2010

    EX•R Consulting was founded by Colleen Yu in 2010, offering comprehensive marketing and communication services to hospitality, corporate and private clients.

  • 2013

    Completed the first retail project and large conference.

  • 2015

    Set up in house production team and expanded PR portfolio with guest relations and influencers.

  • 2019

    Executing more than 200 campaigns and events in 15 countries, EX•R challenged the market by launching ‘Live Nation Connects’, a new creative agency to connect brands to music fans.

  • 2020

    Co-founded comprehensive educational solutions company - ‘Yum Me Play‘ for thematic experiential learning.

  • 2021

    Invested in ‘Temple of Light’ to redefine immersive experiences beyond traditional art.

  • 2024

    Today, EX•R continues to expand internationally and remains committed to providing the best brand solutions and experiences to people all over the globe.

Meet Our Founder & CEO

Colleen Yu

With a deep business background as a former management consultant at KPMG and a private wealth manager at Goldman Sachs, Colleen understands the motivations of consumers and corporations alike, and brings new levels of professionalism to the experiential marketing space. In 2010, Colleen founded EX•R International to pursue her creative passions and offer comprehensive marketing and communication services to a wide range of retail, luxury brand, entertainment, and Fortune 500 clients. 

Under Colleen’s leadership, EX•R has become the agency of record for many of the world’s leading brands, executing more than 1000 campaigns and events in 15 countries. Her global network and pioneering vision led EX•R to expand its presence into the United States and throughout Asia, with a home base in Hong Kong and branch offices in Korea, Thailand and Middle East.

Colleen is a graduate of Carnegie Mellon University with a degree in Marketing, Information Technology and Japanese. She is fluent in five languages (Cantonese, Mandarin, English, Japanese, and Korean) and proficient in French.