“Vogue Loves Hong Kong” was part of the highly-anticipated Hong Kong Fashion Fest, an expansive programme celebrating fashion, creativity, and cultural heritage.

The celebratory block party brought together international fashion icons, designers, models, and creatives to showcase Hong Kong’s multifaceted appeal in fashion, culture, music, and business. The event consisted of red carpet moments, media interviews and stage programme, featuring performances by local celebrities.

Highlighting the city's rich heritage while celebrating its dynamic culture through culinary innovations and crafts, VLHK invited guests to savour local cuisines and experience a variety of "Tastes of Hong Kong," from 13 local F&B brands.

We also designed a number of interactions to capture the fashionable moments from glambot against the iconic HK skyline, Glam Bar, Sound of Hong Kong by V Music, VOGUE x Redress circular fashion showcase, and a spin-the-wheel gifting animation.