Colleen Yu

Founder & CEO

With a deep business background as a former management consultant at KPMG and a private wealth manager at Goldman Sachs, Colleen understands the motivations of consumers and corporations alike, and brings new levels of professionalism to the experiential marketing space.

In 2010, Colleen founded EX•R Consulting to pursue her creative passions and offer comprehensive marketing and communication services to a wide range of retail, luxury brand, entertainment, and Fortune 500 clients.

Under Colleen’s leadership, EX•R has become the agency of record for many of the world’s leading brands, executing more than 1000 campaigns and events in 15 countries. Her global network and pioneering vision led EX•R to expand its presence into the United States and throughout Asia, with a home base in Hong Kong and branch office in Korea.

In 2019, EX-R formed strategic alliance with Live Nation Asia and launched Live Nation Connects to deliver music based brand experiential solutions. In 2020, Colleen continued to expand into the edutainment space by launching another experiential learning platform called Yum Me Play.

Colleen is also very active in her charity work. She currently sits on the board of Make A Wish Hong Kong and is an active member of HK ballet as the co-chair of the Guild.

Colleen is a graduate of Carnegie Mellon University with a degree in Marketing, Information Technology and Japanese. She is fluent in five languages (Cantonese, Mandarin, English, Japanese, and Korean) and proficient in French.